We are seeking a highly motivated and experienced Performance Marketing Executive to manage our paid advertising campaigns across various platforms, including Facebook, Instagram, Google Ads, and Amazon. The ideal candidate will have a passion for driving growth, a proven track record of success in performance marketing, and experience managing a large budget.
Responsibilities:
- Plan and execute paid advertising campaigns on Facebook, Instagram, Google Ads, and Amazon
- Monitor and optimize campaigns to achieve performance KPIs such as ROAS, CPA, and ROI on a daily basis
- Analyze campaign data to identify trends and insights, and make data-driven recommendations for optimizations
- Collaborate with the creative team to develop ad creative and copy that resonates with our target audience
- Stay up-to-date with industry trends and emerging advertising platforms
- Manage a large advertising budget and report on advertising spend and performance to senior management
- Work closely with the eCommerce team to ensure that campaigns are aligned with sales goals and eCommerce initiatives
- Work with external partners such as agencies and vendors to implement new advertising technologies and strategies
Requirements:
- Bachelor's degree in marketing, advertising, or a related field
- 3+ years of experience in performance marketing with a focus on paid advertising
- Proven track record of success in driving growth through paid advertising campaigns
- Experience managing large advertising budgets
- Proficient in Facebook Ads, Google Ads, Amazon Advertising, and Google Analytics
- Strong analytical skills and ability to derive insights from large data sets
- Excellent communication skills and ability to work cross-functionally with teams such as creative, eCommerce, and senior management
- Familiarity with eCommerce platforms such as Shopify is a plus
If you are a results-driven marketer with a passion for driving growth through paid advertising, we want to hear from you. Please apply with your resume and a cover letter explaining why you are the best candidate for the role