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National Account Sales Manager - Kroger


Born in Austin, TX. BeatBox Beverages is a collection of millennial founders and established industry veterans developing innovative beverage brands for the next generation of drinkers. BeatBox Beverages was founded on the belief that future generations will continue to demand products that authentically connect with their lifestyle. Our mission is to create cutting-edge beverage brands that speak to innovative individuals.

Title: National Account Sales Manager - Kroger

FLSA Classification: Exempt

Department: National Accounts

Reports to: National Accounts Director

Date: 3/2024

Job Summary:

The National Account Manager - Kroger for BeatBox Beverages is responsible for growing the BeatBox business & executing sales and marketing programs at Kroger. This person will own relationships with both the retailer and the wholesaler. They must be critically aware of industry happenings & best practices, competition, and overall alcohol beverage strategies.

The National Account Manager will need to utilize data to analyze organizational performance in key accounts, build "win/win" selling stories and to identify solutions & opportunities for growth. You must be enthusiastic, self-motivated and a meticulous collaborator/team player who is committed to the success of our business, as well as our customers.

Supervisory Responsibilities:

  • This position does not have direct supervisory responsibilities but is subject to change.

  • Sell new and expanded distribution of BeatBox brands to national retailers. Experience working with Kroger.
  • Own and build relationships with Kroger Buyers.
  • Develop a strong understanding of client business needs and pain points and develop plans to address those needs.
  • Clearly and concisely communicate sales results to the BeatBox sales team and distributor networks to ensure execution of retail plans and promotions.
  • Build diligent and detailed follow-up plans on all new distribution and promotional activity.
  • Manage budget allocations, ROI, and other financial responsibilities.
  • Execute account plans and retail budget in order to maximize set sales goals.
  • Manage Travel and Expense as well as BeatBox budgets in order to maximize ROI.
  • Preparation and delivery of detailed and professional sales presentations for account business reviews and sales calls.
  • Uncover opportunities and grow volume in the target account base.
  • Performs additional responsibilities and duties as assigned by management.

Required Skills/Abilities:
  • Proven track record in building good relationships with retail customers, internal associates, and wholesalers.
  • Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
  • Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
  • Excellent written and oral communication skills and must be able to communicate effectively across all levels of the organization.
  • Geographic location is flexible but must be in a city with access to a major airport.
  • Demonstrated ability to achieve performance goals with a minimum of direction.
  • Travel 50% of time.
  • Preferred location Cincinnati, Ohio

  • A Bachelor's degree preferred or equivalent job experience in the consumer products industry.
  • A minimum of 5-8 years sales experience in the beverage alcohol industry with a minimum of three years experience selling to Off-Premise chain retailers. A strong understanding of category management is required.
  • Proven analytical skills and an understanding of syndicated data and its applicability to beverage alcohol categories are required.
  • Knowledge of Kroger syndicated data systems preferred.
  • Experience calling on Kroger preferred.

Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

BeatBox Beverages provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. BeatBox Beverages hires and promotes individuals solely based on qualifications for the position to be filled and business needs.